What Should Be on a Tradie Website?

Most tradie websites either have too much or not enough. Either they're a wall of text that nobody reads, or they're one page with a phone number and nothing else. Neither one does the job.

A good tradie website answers the questions every customer has before they pick up the phone. If you answer those questions clearly and they like what they see, they call you. Simple as that.

Here's what needs to be on there.

A Clear Headline That Says What You Do

When someone lands on your website, they should know within three seconds what you do and where you do it.

"Licensed Electrician Serving Melbourne's South East" tells them everything they need to know in one line. They don't have to read further to know they're in the right place.

A lot of tradie websites open with something like "Quality service you can trust" which says nothing. Every tradie says they do quality work. Lead with what makes you findable: your trade and your location.

Your Services, Listed Clearly

Don't make people guess. List the services you actually offer, and be specific.

If you're a plumber, don't just write "plumbing services." Write out hot water systems, blocked drains, bathroom renovations, emergency callouts, and whatever else you regularly do. Specific services help with Google rankings and they also help customers know you can do the job before they ring.

If you do commercial and residential, say so. If there are jobs you don't take on, that's fine to leave out. Just make sure the things you do want to be called for are clearly listed.

Photos of Your Actual Work

This is the biggest gap on most tradie websites. Stock photos of a smiling handyman or a generic tool kit don't build trust. Photos of real jobs you've completed do.

They don't need to be professional photography. A decent phone photo of a clean finished job is worth more than any stock image. Kitchen renovation before and after. Neat conduit work. A freshly tiled bathroom.

Real photos prove you can do the work. They also give customers a sense of your standard before they ever speak to you.

Proof You're Licensed and Insured

Customers want to know they're not taking a risk. Include your license number, your trade qualifications, and whether you carry public liability insurance.

A lot of tradies skip this because they assume people know they're qualified. They don't. And in a world where there are unlicensed operators doing dodgy work, being transparent about your credentials is a real point of difference.

Contact Details That Are Easy to Find

This sounds obvious but it's broken on more websites than you'd think. Your phone number should be at the top of every page, large enough to read, and clickable on mobile so people can call with one tap.

Include your email if you're responsive. Include a simple contact form if you want to filter enquiries. Don't make someone scroll to the footer on a small screen to find how to reach you.

A Service Area

Tell people where you work. Suburb level is better than just "Melbourne" or "Sydney." When someone's searching for a tradie in their area, they want to know before they call whether you'll actually come to them.

Listing your suburbs also helps with local SEO, which means Google is more likely to show your site when someone in those areas searches for your trade.

Some Social Proof

Reviews, testimonials, or a line about how long you've been in the industry. This doesn't have to be elaborate. Even a handful of genuine customer quotes does a lot to tip someone from considering you to contacting you.

If you have Google reviews, link to them. If you don't have many yet, start asking happy customers. One good review on your website is worth more than a page of marketing copy.

A Mobile-Friendly Layout

More than half of website traffic comes from phones. If your website is hard to use on a small screen, visitors leave. Make sure it loads quickly, the text is readable without zooming in, and the contact button is easy to tap.

This is table stakes in 2026. A website that doesn't work on mobile isn't a website, it's a liability.